Human Capital Alliance

Global Perspective Thai Experience

Somboon Prasitjutrakul

Senior Advisor

Areas of Expertise:

Routes to market strategies formulation and execution
Product market entry strategy and execution
Product channel development strategy and execution


Somboon has been one of Thailand’s most successful MNC corporate executives.

In his two decades with Diethelm and Co Ltd (DKSH) he rose from a consumer products division department manager to the company’s President in Thailand and the parent company’s global head of consumer goods business unit.

At DKSH Thailand, Somboon was responsible for all operations and about 4,100 people. During his tenure, DKSH achieved tremendous growth.

Somboon is widely renown for his in-depth knowledge and and extensive experience in modern marketing.

He earned a Bachelor of Science in Marketing from San Jose State University, USA and a Masters in Management from Sasin Graduate Institute of Chulalongkorn University. In 2001, he also successfully completed the Stanford Executive Program at Stanford University, USA.

Somboon Prasitjutrakul


Innovative Business Ideas

Transforming emerging-market route-to-market models

Oct 7, 2015

Innovative Business Ideas

Conquering Asia’s routes-to-markets

Mar 20, 2015

Modern Marketing Strategies

Successfully conquering Asia’s routes-to-market

Dec 9, 2014